01 · my story

Hi, I'm Natasha.

Entrepreneur, educator and master loctician, and the founder of Weary Analyst Press.

Natasha Watterson
about me

Two decades in beauty.

Natasha Watterson is a New York–based entrepreneur, educator and master loctician with more than two decades of experience in the beauty industry. Since opening her studio in 2012, she has built a specialized practice in loc care and trains stylists in both technique and salon business.

She is the founder of Weary Analyst Press, an independent publishing house dedicated to practical, experience-driven books. Writing as Natasha Wright, she is the author of 100K Side Hustle, Ridiculous Salon Policies and The Politics of Microlocks, among other titles. Her memoir is scheduled for release in January 2027.

20+Years in beauty
5Books
2012Vanity opened
9Press features
proud moments

Milestones

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